Key Insight Series

Excerpt: ‘Great To Good’ New Business Model Affirmed By Dan Hesse

Robert Reis interviewed Dan as part of his CEO and Leadership focus for Forbes. The conversation was published August 5, 2020 and delves into the evidence support Dan’s long-held belief that corporate responsibility is good for all involved in the business - stakeholders, customers, and employees.

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In thinking about which CEO was right to shed important light on Great to Good, I wanted someone who was an early adopter of being a good corporate citizen and also wasn’t currently at the helm so they could speak more freely. I immediately thought of Dan Hesse who during our first conversation had so impressed me with his passion for being a truly good company through stakeholder capitalism.

Key Insight from Dan Hesse

“I’ve long believed that doing ‘good’ for all stakeholders, especially employees and customers, is in the long-term interests of shareholders, but we didn’t have the data to prove it. That’s no longer the case. Now we know that companies that serve all stakeholders – employees, customers, communities, the planet, and shareholders provide higher returns for investors than their peers who don’t.”

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